In this modern world of cyberspace shopping, traditional chandlers still offer a special kind of service. To find out more, Peter Poland ventured into the famous Aladdin's Cave to see how a business that grew from humble beginnings is adapting to the demands of the 21st century.

Anyone who enjoys a hobby needs somewhere to browse- a haven where he can choose what he needs, or simply dream. A keen angler loves to stare enviously at the serried rows of gleaming new fishing reels and the latest carbon fibre rods in his local angling shop. And if he wants new hooks, flies or lines, there's nothing he likes more than to disscuss the latest trends and the merits of a Greenwell's Glory compared to a March Brown with the expert purveyor behind the counter. It's all part of the fun....